Select Page
BLOCKv— The Most Under-Rated Blockchain Project of 2017

BLOCKv— The Most Under-Rated Blockchain Project of 2017

I’m still quite shocked…

We are only a few hours from the BLOCKv ICO and I still find it amazing to see how under-the-radar this project is. If you search for a review on Google or check out Reddit, you really don’t find much hype surrounding it.

However, it has all the features of a project which is literally going to MOON…

BLOCKv has an all-star (very experienced) team…

It has extremely influential advisors…

They already have a working product, which has been under development for over 3 years, which appeals to both consumers and corporations (see my use case examples)…

It is raising $40 million hard cap…

On top of all that, if you are a Pokemon Go enthusiast, BLOCKv will blow your mind…

What is BLOCKv? Explain it to me like I am 8.

The BLOCKv whitepaper is incredibly detailed and technical, and to be honest after reading it I still didn’t fully understand what BLOCKv really was.

Their website didn’t really help much either…

According to their website BLOCKv “enables the creation of smart digital objects on blockchains, unlocking their potential to rapidly engage end-users and traverse digital and real-world environments.”

But what does that really mean? I still wasn’t completely sure…

It was once I saw BLOCKv in real world examples that I finally understood its capabilities…

I was blown away by it!

In simple terms, it allows you to create smart digital objects (coupons etc.) which can be shared, dropped on maps or even inside games, where they can then morph into new deals and so much more.

It is not just an idea either, their working product was recently used at the Zurich Open Air Music Festival.

Here are 4 cool use cases for BLOCKv, just to give you an idea…

Example 1 — The Empty Coupon which fills up

This is actually taken from a demo video of BLOCKv you can watch for yourself here.

It shows how a company (in this case Coca Cola) can give out coupons which start off empty, but fill up once shared.

For example:

I scan a coke Billboard on my way to work and I get an empty Coke coupon on my phone. Empty meaning I cannot redeem it for anything just yet.

Then, by sharing it with 10 friends the coupon fills up and I can then redeem it for a free Coke. Friends don’t even need to have an app installed, it is all completely seamless.

Once I have a free Coke coupon, I could redeem it or even swap it, with a friend or a stranger, for something of equal value, like a Starbucks coffee.

Big companies like Coke are going to love how they can incentivise consumers to promote their product, and customers will have a lot of fun sharing, collecting and swapping digital coupons.

Example 2 — ”Pokemon Go” style treasure hunting

Imagine you are a shop owner located away from the high street. You need to be extra creative when it comes to having shoppers find you.

Well, through BLOCKv you can create a treasure map and then use your phone to drop it in areas with high foot traffic (using google maps). When users pick up the treasure map with their phone, they are given directions to your shop and a digital coupon which they can use to get items at a promotional price.

The shopkeeper gets customers and the customers get a deal (plus they have some fun finding the shop)

Example 3 — Virtual objects that listen to the world

A company like Pizza Hut could give out coupons which start off as free slice of pizza, but can become a free whole pizza, if certain things happen.

For example, I have a pizza coupon for one free slice of pizza, but, if I get 10 people to retweet a message with the hashtag #pizzahut the coupon listens and then morphs into a free full sized pizza, or maybe it turns into a coke and a pizza, the possibilities are endless.

Example 4 — You can even drop stuff inside virtual games

What if I had a $100 redeemable Amazon digital voucher, but I would rather have a cool gaming sword instead?

With BLOCKv I can take the voucher into my favorite MMORPG and swap it with another player for a sword, or anything else of similar value. I could even drop my empty Coke coupon inside the game and let my team members share it.

Those are just 4 cool examples, but the list of ideas is really endless and that is why BLOCKv is going to be so powerful. It really is going to change the way we collect, share and trade digital goods.

Check out these cool videos for more:

What is BLOCKv? The Tech explanation

(For a really good in-depth read about the tech I suggest checking out the whitepaper here: BLOCKv Whitepaper)

The smart objects (coupons etc.) I explained above are actually called Virtual Atoms — or vAtoms. They’re a combination of code and multimedia elements that exist on the blockchain.

They are dynamic objects .. “digital goods that make a cryptocurrency [to] come alive as an asset for developers, brands and end users.”

Although I only talked about redeemable coupons, vAtoms can represent any type of digital product (trading cards, music, books, games etc).

Key Features of vAtoms:

  • Artificial intelligence
  • Network aware
  • Redeemable
  • Combinable
  • Programmable
  • Finite
  • Authentic
  • Transferable
  • Possessable
  • Traceable

These vAtoms exist as an integral part of the BLOCKv blockchain.

(For a really good in-depth read about the tech I suggest checking out the whitepaper here: BLOCKv Whitepaper)

The BLOCKv Tech Stack

SDKs & APIs: These will act as an open engine on all platforms for interacting and viewing vAtoms.

Nucleus: The nucleus contains the core components “that bring vAtoms to life”. These components include notifications and real-time event listeners.

Bitcoin, Ethereum, EOS, and Others: BLOCKv can be built on these blockchains and other popular platforms.

Marketplace and Exchange: On this layer of the BLOCKv technology stack, users can buy, sell, and trade vAtoms.

Registry: The registry contains information about vAtoms creation, organization, and management.

Blockchain Abstraction Layer: Enables seamless integration into blockchains.

BLOCKv Team & Advisors

When reviewing a project, the team and its advisers are usually the first thing I check. It doesn’t matter how good an idea is, it still needs a competent team in order to implement it, and because Blockchain projects are so competitive these days, they also need to be connected (for exchange listings etc).

BLOCKv passes this criteria with flying colors…

The team and advisers are pretty impressive. Here are the individuals who caught my attention:

Team Leadership

REEVE COLLINS (CEO)  —  Reeve has been in the space for a long time. He founded Tether in 2013 and left in 2015 to work on what is now BLOCKv.



CRAIG SELLARS (Blockchain Architect)  —  Another veteran of the space. Co-founder of Tether, Co-founder of OMNI, former CTO of Bitfinex (not during hack) and adviser to Factom and MaidSafe, just to name a few.


GUNTHER THIEL (CTO) & LUKAS FLURI (COO) — Both of these guys came from Swisscom (huge company) and, in my opinion, bring a lot of real world corporate as well as tech knowledge to the mix.


BROCK PIERCE  — Everyone in the space knows Brock, so no need to go any further but interestingly enough, he worked with Reeve back during his time in Tether, so they have a long working history together.


PETER DIAMANDIS — A legend in the space (outer space) and tech industry. Anyone who loves Elon Musk or enjoys Tim Ferris podcasts is going to love seeing him here. Here is a cool video of Peter talking about BLOCKv (Peter Diamandis on BLOCKv)


JEFF HOLDEN — Chief Product Officer at Uber. It is exciting to wonder why he is an adviser.



EMMANUEL SEUGÉ — Currently a VC, but has had a long history in Coca Cola. BLOCKv actually uses a Coke as an example in one of their demos and this also has me thinking.


RICHARD TITUS — Famous Blockchain VC



MIKE COSTACHE — Famous Blockchain VC


ALEX LIGHTMAN — Famous Blockchain VC


Token Distribution Information

BLOCKv is seeking to raise $40 million (hard cap) during its token sale. They raised $20 million already in the presale and want to raise $20 million in the crowdsale.

The crowdsale starts today actually, making this article long overdue.

The BLOCKv token (VEE) is an ERC-20 token and so an ERC-20 Ethereum wallet must be used during contributions.

Once finished the tokens will be held for audit and then released before Nov 16th.

What does the token do? Will it have real value?

If you don’t have VEE you cannot run smart contracts on BLOCKv, so yes it will have value…

vAtoms are the smart objects of the system, but the fuel that everything runs on is “VEE”. Anything that runs on BLOCKv will require it. It brings the system together and provides incentives as well as rewards.

ICO Token Allocation

Only 35% of the tokens will be sold to the public. To be honest that is quite on the low side for ICOs in general and I wasn’t too impressed when I first read this.

However, quite a lot of the supply will be locked up, so I still like it for a short term flip.

15% will be used to fuel long term innovation. That will be locked for a minimum of 3 years and won’t fully be released for 6 years.

25% will be for incentivising developers and others to use BLOCKv. These will be locked up for 2 years, but 1/5 will be released after the token sale and then every 6 months.

25% will go to the team and advisers. These will be locked up for 2 years, but 1/5 will be released after the token sale and then every 6 months after that.

How the token lock-up works

Token release day — 45% of tokens in circulation (55% locked)

6 months after — 55% of tokens in circulation (45% locked)

1 year — 65% of tokens in circulation (35% locked)

Need more information, here is a list of useful BLOCKv resources you should check out:

BLOCKv Website
BLOCKv YouTube Channel
Telegram Group

And finally…

MY DISCLAIMER: I have invested in BLOCKv, I really like the project which probably comes out in this article. I tried to be as objective as I could be, but I cannot help being a bit excited!